Professionals encourage small business owners to “brand” their businesses with a logo along with a set of consistent marketing materials. In spite of this, they rarely explain the reasons behind this advice. However, there are a couple of some of the benefits of a professionally designed logo and identity system. And here’s why a business logo and consistent materials are essential when starting a business.
1. To start looking “bigger” and “established.” Home-printed business cards or cards printed with clipart scream “small-time vendor” to your own potential clients — and that is how they will want to compensate you.
2. To boost the chance of earning venture capital or of marketing a business. If you exhibit a decent business deal which includes marketing materials and graphics, your company will appear a lot more complete.
3. To attract more clients. Some clients search for a well-defined company, and “look and feel” might be considered one of their criteria for making a purchasing decision.
4. To brand yourself. If you are a consultant, it is necessary to have a logo to be able to develop an image and a brand that is definitely beyond your individual identity.
5. To convey that you are legitimate. A company logo and professionally-printed materials indicate that you are committed to both your business and to your clients.
6. To provide clients a sense of stability. You might not have been in business “since 1908,” however if you have invested in your identity, you are more likely to continue being firm and vital in the eyes of your customers. It goes far towards building that all-important “trust.”
7. To become more memorable. Forty percent of individuals better remember what they see compared to what they hear or read. In order to have graphics associated with your business, as well as to keep those graphics consistent, allows you to be more likely to be at the forefront of potential clients’ minds whenever they need your goods or services.
8. To explain your business name. If your business name contains a little-known word or an acronym, the logo can provide visual clues to its meaning.
9. To endear your company name to your clients. A difficult-to-pronounce or hard-to-remember company name causes it to be tough for clients to hire you. Whenever potential clients will need your services, they might not remember a tricky name. However if you reinforce the name with fascinating, compelling graphics, they are very likely to remember you, pick up the phone, and hire you.
10. To explain a rare line of business. If your business is nontraditional or in a hard-to-explain industry, a logo will help you to clarify precisely what it is that you do.
11. To distinguish you from your competitors. A well-designed logo might have many subtle meanings and can start to tell the story of how you conduct business, including the special methods that make you stand apart from the competition.
12. To look prominent in your field. A well-designed logo and an identity system might put you far above the competition, especially whenever paired with a solid marketing program.
13. To comply with expectations. In several industries, a logo is just expected. In the innovative services industry especially, having a logo is an industry standard.
14. To exhibit your commitment. Do it for the sense of personal pride that it would add to your practice.
These benefits will boost your business and your confidence, so consider developing a logo and identity as soon as possible.